Marketing Experiential Exercise Essay Example | Topics and Well Written Essays - 1000 words

Marketing Experiential Exercise - Essay Example Looking at some important insights on how a number of university students decide on their actual purchase of backpacks? As far as modern backpack’s fashion style, convenience and capacity are concerned, there are a lot of stories to tell. Here’s a quite interesting point of view from one of the respondents. â€Å"I prefer a backpack that will make me feel good, aside from the great consideration of its capacity†. There’s no doubt why this respondent rated the three given criteria with five points. â€Å"It feels good when you carry at your back, not just convenience and satisfaction, but a remarkable sense of touch of fashion in it, for fashion is the common trend today, starting from your hairstyle and down to anything else†, she added in a comment. On average, fashion and convenience came on top, followed by capacity as consideration of the respondents prior to the actual purchase of their backpacks. The other respondent stated, â€Å"I think if I am convenient with my backpack, it follows that at some point, it addressed the consideration of its capacity.† The said respondent added, â€Å"In as much as possible, I just want to carry something at my back at a considerable weight, but just enough to satisfy me by giving me a brief space that is required for my belongings.† The survey was conducted at one of the renowned university in town, where there are many university students who gladly have chosen backpacks for daily use in school. Systematic purposive random sampling was employed so as to randomly choose the respondents who are using backpacks, but without considerable bias because everybody in the target population has equal chance of being chosen. The data collection was made possible by employing personal and laddering interviews. Below is the actual analysis based on the respondents’ responses concerning the backpacks in terms of fashion style, convenience and