Nike's Dilemma Case Study Example | Topics and Well Written Essays - 250 words

Nikes Dilemma - Case Study ExampleThe on-going recession poses a thoughtful threat to expansion of sports businesses. The only option left is to increase their advertising and improving the quality of the helping they give to their customers. Titleist and other competing companies dealing with golf products could have taken advantage of this by raising promotions targeting clubs presently buying from Nike. As quoted on the Wall Street journal, in 2009, sales of clubs and other support tools expend in by 11.9 %, which is three quarters of total golf sales Bustillo (web). However, two other Nike golfers win two crucial matches in the same year helping Nike to regain the lost credibility.The drop in the golf sales and the recessionary period may hinder Nike to venture into unexampled golf products, solely this is advisable. Nike needs to work hard in rebranding forest. This is one of the best ways of securing sales in golf market since Woods is still influential despite the prese ntly tainted image. The idea of introduction of new golf balls, t-shirts, and shoes that do not bear the old names that Woods used. They Have you learnt anything? Commercials by Nike helped in gathering peoples views on the scandal after engaging them to respond. Nike was supporting Woods to rejoin his family and achieve both corporate and personal penance. This approach by Nike was not much of a help since the companies sales still went down.According to National Golf Foundation, there is a decrease in golf sports. Since 2000, the number of those involved in this sport fell from 26 million to 30 million. Additionally, the persons who contend this sport for 25 times a year fell to 4.6 million in 2005 from 6.9 million in 2000 (Vitello