Nirma University CSR Activity Essay

Nirma is hotshot of the few names which is instantly recognized as a on-key Indian brand, which took on mighty multinationals and rewrote the marketing rules to win the heart of princess, i.e. the consumer. Nirma, the proverbial Rags to Riches saga of Dr. Karsanbhai Patel, is a classic example of the success of Indian entrepreneurship in the face of stiff competition. Starting as a cardinal-man consummation in 1969, today, it has about 14, 000 employee-base and annual turnover is above Rs. 25, 00 crores. India is a one of the largest consumer economy, with burgeoning middle class pie.In much(prenominal) a widespread, diverse marketplace, Nirma capably concentrated all its efforts towards creating and building a strong consumer preference towards its value-for-money products. Now, the category 2004 sees Nirmas annual sales touch 800,000 tones, making it one of the largest people sales with a unity brand name in the world. tone at the FMCG synergies, Nirma stepped into potbel ly soaps relatively late in 1990 but this did not deter it to achieve a volume of 100,000 per annum. This makes Nirma the largest detergent and the second largest toilet soap brand in India with market sh atomic number 18 of 38% and 20% respectively.It has been persistent effort of Nirma to make consumer products available to masses at an low-priced price. Hence, it takes utmost c be to provide finest products at the most affordable prices. To supplement this effort, Nirma has gone for massive backward integration along with expansion and modernisation of the manufacturing facilities. The focal objective behind modernisation plan is of up level with resource-savvy technology to optimise capabilities. Nirmas six production facilities, located at different places, are well equipped with state-of-art technologies.To ensure regular cut of major raw materials, Nirma had opted for backward integration strategies. These strategic moves allowed Nirma to manage utile andefficient supply -chain. Nirma has always been practiced value-for-money plank. Nirma plans to extend the same philosophy in categories as commodity food products, personal care products and packaged food. plain market vision and robust infrastructure allowed Nirma to have cost leadership. away from this, lean distribution network, umbrella branding and low profile media promotions allowed it to raise eccentric products, at affordable prices. The man behind the success of Nirma phenomenon Dr. Karsanbhai Patel is a recipient of various awards and accolades. He has been stovepipeowed with various awards likeCOMPANY imaginativenessNirma is a customer-focused company committed to consistently offer erupt quality products and services that maximise value to the customer. This customer-centric philosophy has been well emphasised at Nirma through Continuously exploring & developing new products & processes. Laying emphasis on cost effectiveness.Maintaining effective Quality wariness System. Comply ing with safety, environment and social obligations. pass on training to all involved on a continuous basis. Teamwork and active participation all around. Demonstrating belongingness and exemplary behaviour towards organisation, its goals and objectives. Nirma is a phenomenon and synonymous with jimmy for Money. The brand transcends the specific dynamic of any particular product category, which is best captured in its above mission statement a statement of prolong innovation, an unceasing effort to deliver better value to consumers, through better product quality.OBJECTIVETo slam what is Corporate Social ResponsibilityTo know wearies CSR by NIRMATo know effect of CSR by NIRMA on society.CSR ACTIVITY BY NIRMANirmas vision visualizes itself as a vibrant, pro-active and widely admired, ethical integrated citizen. Nirma believes that exemplary achievements on the business points are not enough in the making of a good corporate citizen. In fulfillment of this berth as a responsib le part of the society and environment in which one operates, Nirma has undertaken a host of activities in the educational and social reading areas.Realizing the significant role of education especially technical and managerial in socio-economic development of the nation, Nirma played a vital role by establishing the Nirma learning & Research Foundation (NERF) in 1994. Recently, this Foundation has been awarded University status. This status gives way to puzzle out up and expand into a body providing education in some other courses like medicine, nursing, biotechnology, etc. along with the existing courses under a single roof of Nirma University. Today, this state-of-the art academic infrastructure runs various institution bodies such as work of Technology, Institute of Management, Institute of Pharmaceutical Sciences and Institute of fleece Engineering. These all institutions are located in a disciplined, serene and sweet environment. The campus blends beautifully with the green landscaping, aesthetic elegance of arches and the vibrant pursuit of acquaintance by the young aspirants. The environment gives full scope for group activities, which are plenty, as also to individual pursuits for development on preferred tracks. commandmentInstitute of ManagementInstitute of TechnologyInstitute of Diploma StudiesInstitute of Pharmaceutical SciencesNirma LabsAnother contribution of Nirma with an objective to nurture, promote and facilitate authorization entrepreneurs in their pursuit of knowledge basedlarge-scale wealth contemporaries for stakeholders and society. The prospects ordain undergo the program of grooming and incubation at Nirma Labs, and will then be supported to build the incubated ventures with appropriate support. Nirma has already contributed Rs. 350 trillion for the development of these institutes, an amount, which is likely to rise further to Rs. 500 million. The infrastructure facilities created here are of international standards and they have already become models for similar institutes. Plans are underway to start Post Graduate & Research Courses in Management and Technology, as well as an IAS training center and a computer program in Masters of Computer Applications.Nirma commemoration Trust and Nirma FoundationNirma Memorial Trust looks after deprived women in Gujarat. It builds Ashrams and guesthouses for pilgrims and the elderly. The Nirma Foundation, set up in 1979, contributes towards the running of schools, colleges, temples and social institutions, within the state and outside. Chanasma Ruppur Gram Vikas TrustIn Mehsana of which Mr. K. K. Patel is the founder trustee and President provides education, maintenance of public health and connect facilities in rural areas. The trust has started several institutions in Ruppur, including the Arts & mercantile system College, and an ITI training institute and a ladies hostelREFERENCEShttp//www.nirma.co.in/images/comimg/corp_presentation.swfhttp//www.nirma.c o.in/social_responsibilities.htmhttp//www.mallenbaker.net/csr/definition.phphttp//www.nirma.co.in/images/comimg/corp_presentation.swfhttp//en.wikipedia.org/wiki/Corporate_social_responsibility http//www.investopedia.com/terms/c/corp-social-responsibility.asp http//mhcinternational.com/articles/definition-of-csr